The new Hygain product you won’t ‘beet’

HYGAIN has unveiled Tru Beet, an advanced fibre solution delivering a fast- soaking, highly digestible beet pulp mash for horses.

Developed using steam extrusion technology, Tru Beet is an unmolassed beet pulp nugget that transforms into a soft fibre mash in seconds.

The extrusion process reorganises the fibre structure, allowing rapid water absorption and near-instant softening, offering a practical alternative to traditional soaked beet pulp.

Beet pulp is widely recognised as one of the most valuable fibre ingredients in equine nutrition, providing highly digestible soluble fibre to support hindgut fermentation and normal digestive function.

Tru Beet builds on this with a format designed to improve feeding efficiency while maintaining nutritional integrity. Suitable for horses of all ages and disciplines, Tru Beet™ features a low sugar and low starch profile to support metabolic stability.

The soft mash consistency makes it ideal for senior horses or those with dental challenges, while also offering a safe fibre source for horses prone to gastric ulcers. As a slow-release energy source, it supports consistent performance throughout the day.

Hydration is a key benefit. With water forming around 70 percent of a horse’s body, maintaining fluid intake is essential for digestion, nutrient absorption and thermoregulation.

Tru Beet absorbs water almost immediately, encouraging intake while delivering a nutrient-rich mash that integrates easily with grains, fortified feeds and supplements. When soaked at a ratio of four parts water to one part Tru Beet, the product expands to four times its original weight.

Hygain CEO Peter Weaver said the product reflects the brand’s continued focus on innovation. “Tru Beet represents a step forward in fibre feeding. By combining the proven benefits of beet pulp with advanced processing techniques, we are delivering a solution that supports digestive health while also making feeding more efficient,” he said.

To support the launch, Hygain will run a national in-store activation from 8 June to 8 September 2026, inviting customers to take part in the Mash in a Flash Challenge.

Participants are encouraged to name as many Tru Beet fast facts as possible within 40 seconds while the product soaks, with entries submitted via the Hygain website.

Three winners will each receive a year’s supply of Tru Beet with one winner drawn each month.

For more information on Tru Beet and the challenge, visit hygain.com.au. Tru Beet is now available through Hygain stockists across Australia.